Why this AI travel company is bringing Sonder back from the dead
Sonder's brand name and website were acquired by a Canadian AI travel company.TravelAI CEO John Lyotier said the Sonder brand name still has value with travelers.Sonder abruptly shuttered and filed for bankruptcy in November, leaving customers stranded.Sonder is back. Sort of.TravelAI, a Canadian AI travel company, announced Monday it purchased the Sonder brand and relaunched Sonder.com.
Reported by 1 outlet — Business Insider. See all sources ↓
Sonder's brand name and website were acquired by a Canadian AI travel company.TravelAI CEO John Lyotier said the Sonder brand name still has value with travelers.Sonder abruptly shuttered and filed for bankruptcy in November, leaving customers stranded.Sonder is back. Sort of.TravelAI, a Canadian AI travel company, announced Monday it purchased the Sonder brand and relaunched Sonder.com. The deal did not include Sonder properties or its operating business.Sonder, which operated boutique hotels and short-term rentals, filed for bankruptcy and shuttered its operations in November after hotel giant Marriott International abruptly ended its partnership with the Airbnb rival. Guests were forced to vacate properties mid-stay, while employees were left without jobs overnight.Despite the chaotic ending to a travel company valued at $2.2 billion in 2021, TravelAI said the Sonder name still carries weight with travelers — and in search results."There is a large percentage of travelers who still search for Sonder every month who were unaware of the issues from last November," John Lyotier, CEO and founder of TravelAI, told Business Insider.
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Why it matters
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- What's the story?
- Sonder's brand name and website were acquired by a Canadian AI travel company.TravelAI CEO John Lyotier said the Sonder brand name still has value with travelers.Sonder abruptly shuttered and filed for bankruptcy in November, leaving customers stranded.Sonder is back. Sort of.TravelAI, a Canadian AI travel company, announced Monday it purchased the Sonder brand and relaunched Sonder.com.
- How widely is it covered?
- 1 outlet, average source rating 6.0/10.
- When was it last updated?
- 5m ago.
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Why this AI travel company is bringing Sonder back from the dead
Sources1TypeCoverageBusiness Insider