‘Toy Story’ Franchise Has Generated $51 Billion in Economic Activity, Study Finds
“Toy Story” helped launch Pixar when it premiered in 1995. More than 30 years and four films later, the family franchise has become a revenue-generating juggernaut for the Walt Disney Company and the global economy.
Reported by 1 outlet — Variety. See all sources ↓
“Toy Story” helped launch Pixar when it premiered in 1995. More than 30 years and four films later, the family franchise has become a revenue-generating juggernaut for the Walt Disney Company and the global economy. The series has added $51 billion in overall economic activity since its inception, according to a study that Disney commissioned from Steward Redqueen, an independent impact advisory firm. Much of that figure comes from consumer product sales, which Steward Redqueen argues lifts suppliers, retailers, small businesses and service providers.
Read the full report at Variety ↗
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- “Toy Story” helped launch Pixar when it premiered in 1995. More than 30 years and four films later, the family franchise has become a revenue-generating juggernaut for the Walt Disney Company and the global economy.
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- 1 outlet, average source rating 6.0/10.
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‘Toy Story’ Franchise Has Generated $51 Billion in Economic Activity, Study Finds
Sources1TypeCoverageVariety