The Kansas City Chiefs have media ambitions that go way beyond football
The Kansas City Chiefs are looking to move well beyond football.The team created a slate of shows and is looking to sell ads in them to other brands.It's a test of brands' ability to make entertainment that's competitive with traditional publishers.Could the next media powerhouse be a sports team?The Kansas City Chiefs are making a big push into branded entertainment, but with a twist: The team has ambitions to compete with traditional media companies. That means it's not just about using shows to reach fans and promote the team, but also about selling advertising to other brands.Leading the initiative is Lauren Denowitz, the Chiefs' VP of brand marketing and football development."It is our goal to become a publisher that not only publishes but acts like a true publisher, where if you're looking for food content, you don't just have to call the classics in the food space — an Eater, what have you — you can call the Kansas City Chiefs," Denowitz said.
Reported by 1 outlet — Business Insider. See all sources ↓
The Kansas City Chiefs are looking to move well beyond football.The team created a slate of shows and is looking to sell ads in them to other brands.It's a test of brands' ability to make entertainment that's competitive with traditional publishers.Could the next media powerhouse be a sports team?The Kansas City Chiefs are making a big push into branded entertainment, but with a twist: The team has ambitions to compete with traditional media companies. That means it's not just about using shows to reach fans and promote the team, but also about selling advertising to other brands.Leading the initiative is Lauren Denowitz, the Chiefs' VP of brand marketing and football development."It is our goal to become a publisher that not only publishes but acts like a true publisher, where if you're looking for food content, you don't just have to call the classics in the food space — an Eater, what have you — you can call the Kansas City Chiefs," Denowitz said. "We're open for business."Denowitz joined a year ago and reports to CMO Lara Krug. Both worked at AB InBev, where Denowitz spearheaded a push into Hollywood-style content.
Read the full report at Business Insider ↗
Why it matters
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- What's the story?
- The Kansas City Chiefs are looking to move well beyond football.The team created a slate of shows and is looking to sell ads in them to other brands.It's a test of brands' ability to make entertainment that's competitive with traditional publishers.Could the next media powerhouse be a sports team?The Kansas City Chiefs are making a big push into branded entertainment, but with a twist: The team has ambitions to compete with traditional media companies. That means it's not just about using shows to reach fans and promote the team, but also about selling advertising to other brands.Leading the initiative is Lauren Denowitz, the Chiefs' VP of brand marketing and football development."It is our goal to become a publisher that not only publishes but acts like a true publisher, where if you're looking for food content, you don't just have to call the classics in the food space — an Eater, what have you — you can call the Kansas City Chiefs," Denowitz said.
- How widely is it covered?
- 1 outlet, average source rating 6.0/10.
- When was it last updated?
- 10m ago.
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The Kansas City Chiefs have media ambitions that go way beyond football
Sources1TypeCoverageBusiness Insider