The brutal math behind Gen Z’s lonely weekends: $15 drinks are driving a generational ‘spending hangover’
In 1993, the classic Britpop band Blur closed “For Tomorrow” with a spoken aside: modern life, as far as their narrator was concerned, was rubbish. It became the title of the album and, eventually, shorthand for a certain flavor of Gen X disillusionment—bored, unwilling to take the world’s dysfunction too seriously because taking it seriously wouldn’t change anything.
Reported by 1 outlet — Fortune. See all sources ↓
In 1993, the classic Britpop band Blur closed “For Tomorrow” with a spoken aside: modern life, as far as their narrator was concerned, was rubbish. It became the title of the album and, eventually, shorthand for a certain flavor of Gen X disillusionment—bored, unwilling to take the world’s dysfunction too seriously because taking it seriously wouldn’t change anything. Three decades later, the generation that Gen X largely raised has inherited the sentiment, minus the irony. The evidence is stacking up across polls, surveys and countless anecdotes that Gen Z isn’t the problem, it’s just that modern life is a bit rubbish.
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Why it matters
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- What's the story?
- In 1993, the classic Britpop band Blur closed “For Tomorrow” with a spoken aside: modern life, as far as their narrator was concerned, was rubbish. It became the title of the album and, eventually, shorthand for a certain flavor of Gen X disillusionment—bored, unwilling to take the world’s dysfunction too seriously because taking it seriously wouldn’t change anything.
- How widely is it covered?
- 1 outlet, average source rating 6.0/10.
- When was it last updated?
- 6m ago.
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The brutal math behind Gen Z’s lonely weekends: $15 drinks are driving a generational ‘spending hangover’
Sources1TypeCoverageFortune