‘Sober-curious’ Gen Zers are choosing quality over quantity when drinking: expert
The alcohol industry has long relied on young adults eventually becoming regular drinkers. Now, Gen Z is forcing the industry to shift as they embrace “sober-curious” lifestyles and search for quality beverages.
Reported by 1 outlet — New York Post. See all sources ↓
The alcohol industry has long relied on young adults eventually becoming regular drinkers. Now, Gen Z is forcing the industry to shift as they embrace “sober-curious” lifestyles and search for quality beverages. A 2025 Gallup poll found that the percentage of US adults who said that they consume alcohol fell to 54%, the lowest rate in the 90 years it had been tracking. From 1997 to 2023, Gallup found that at least 60% of Americans reported drinking alcohol.
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Why it matters
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- What's the story?
- The alcohol industry has long relied on young adults eventually becoming regular drinkers. Now, Gen Z is forcing the industry to shift as they embrace “sober-curious” lifestyles and search for quality beverages.
- How widely is it covered?
- 1 outlet, average source rating 5.0/10.
- When was it last updated?
- 15m ago.
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‘Sober-curious’ Gen Zers are choosing quality over quantity when drinking: expert
Sources1TypeCoverageNew York Post