‘Pursuit of Jade,’ ‘Midnight Temptation’ Lead iQIYI International’s 130% H1 2026 Viewership Surge
iQIYI International's global viewership grew by 130% in the first half of 2026. This big increase was helped by two types of shows: high-quality Chinese dramas and quick, short microdramas. The drama 'Pursuit of Jade' was a top success.
Reported by 1 outlet — Variety. See all sources ↓
iQIYI International saw its viewers jump by 130% in the first half of 2026. This streaming service used two main types of shows to get more people watching. These are big, good Chinese dramas and fast microdramas. The show 'Pursuit of Jade' was especially popular. It ranked number one in every category.
Why it matters
This growth shows that iQIYI is very successful globally. It means many people around the world want to watch their content.
- What grew by 130%?
- iQIYI International's global viewership grew by 130%.
- What helped the growth?
- The company used a strategy with premium Chinese dramas and fast microdramas.
- Which show was number one?
- 'Pursuit of Jade' ranked first in every content category on the platform.
How outlets are framing the same story
These are the main editorial angles found across reporting. Use them to quickly compare what different outlets emphasize, omit, or question.
All outlets frame the story very similarly. They all focus on the massive 130% growth and name 'Pursuit of Jade' as a key reason for this success.
- Coverage cardFraming signal1AngleScouting report
Massive Growth Figure: Highlighting the 130% increase in viewership.
Sources1TypeAngleVarietyReported the main statistic of the surge.
- Coverage cardFraming signal2AngleScouting report
Content Strategy: Explaining *how* they grew (premium dramas + microdramas).
Sources1TypeAngle - Coverage cardFraming signal3AngleScouting report
Top Performer: Focusing specifically on 'Pursuit of Jade's' success.
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