NYC singles are turning to bars to beat the loneliness curse — but some venues are struggling to profit from the boom
NYC’s digital dating-weary singles are increasingly leaning on Big Apple bars to help them facilitate conversations with strangers — there’s a reason why every watering hole from the West Village to Williamsburg seems to suddenly be hosting “love science experiments” or handing out “intention bracelets” at the door. But this sharp increase in demand for matchmaking assistance is far from a sure-fire financial win for already-pressed businesses across the city — with owners claiming that profiting from loneliness is actually a lot harder than it looks.
Reported by 1 outlet — New York Post. See all sources ↓
NYC’s digital dating-weary singles are increasingly leaning on Big Apple bars to help them facilitate conversations with strangers — there’s a reason why every watering hole from the West Village to Williamsburg seems to suddenly be hosting “love science experiments” or handing out “intention bracelets” at the door. But this sharp increase in demand for matchmaking assistance is far from a sure-fire financial win for already-pressed businesses across the city — with owners claiming that profiting from loneliness is actually a lot harder than it looks. Your average speed-dating event run by a third-party promoter may have satisfied the market before — but those don’t always do well for venues, which struggle to get the right mix of people in and don’t deliver much of a bump to their bottom lines, operators say. Even newer, trendy events like Pitch-a-Friend, where singles sit through PowerPoint elevator pitches from their friends about why they’re dateable, or Lectures on Tap, which bring in professors and experts to give a presentation lesson on a specific niche topic, hoping these conversations will lead to something romantic, can be a risky proposition for a bar.
Read the full report at New York Post ↗
Why it matters
A world story we're tracking; its significance and source trust firm up as more outlets confirm it.
- What's the story?
- NYC’s digital dating-weary singles are increasingly leaning on Big Apple bars to help them facilitate conversations with strangers — there’s a reason why every watering hole from the West Village to Williamsburg seems to suddenly be hosting “love science experiments” or handing out “intention bracelets” at the door. But this sharp increase in demand for matchmaking assistance is far from a sure-fire financial win for already-pressed businesses across the city — with owners claiming that profiting from loneliness is actually a lot harder than it looks.
- How widely is it covered?
- 1 outlet, average source rating 5.0/10.
- When was it last updated?
- just now ago.
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- Coverage card1 outlet1CoverageScouting report
NYC singles are turning to bars to beat the loneliness curse — but some venues are struggling to profit from the boom
Sources1TypeCoverageNew York Post