Netflix used AI to produce 17 minutes of a documentary ‘twice as fast and at half the cost’—as streaming competition drives up content spending to $20 billion

First publishedJul 17, 00:32 UTC

Last updatedJul 17, 11:21 UTC · 6m ago

100:32–00:53 UTC1 outletFortune

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Fortune6Netflix used AI to produce 17 minutes of a documentary ‘twice as fast and at half the cost’—as streaming competition drives up content spending to $20 billionJul 17, 00:32 UTCOpen ↗

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Netflix made a documentary called The American Experiment. It features Martin Sheen as the voice of George Washington. The company used AI to make 17 minutes of the documentary. This took less time and cost less money than usual. Netflix plans to spend up to $20 billion on content this year.

The outlets report on Netflix's use of AI to make a documentary, but do not frame the story differently.

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  Netflix uses AI to make content faster and cheaper.

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  FortuneJul 17, 00:32Highlights the cost and time savings of AI use

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