Netflix has an engagement problem. So it's going to stop talking about it as much.
Wall Street is concerned that Netflix subscribers are spending less time with Netflix shows and movies.Netflix says investors shouldn't worry.But Netflix is also going to provide less viewership data than it has before. Will that please Wall Street?Wall Street worries that Netflix has a problem with engagement — an issue you can see in the audience numbers the streaming giant periodically releases.No problem, says Netflix: It will deal with that problem by … releasing audience numbers less often.Netflix says it is going to stop putting out its "What We Watched" report — a voluminous data dump that details viewership for thousands of individual shows and movies — twice a year, as it has been doing since December 2023, and just did Thursday.Instead, it is going to provide the information once a year.Why?
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Wall Street is concerned that Netflix subscribers are spending less time with Netflix shows and movies.Netflix says investors shouldn't worry.But Netflix is also going to provide less viewership data than it has before. Will that please Wall Street?Wall Street worries that Netflix has a problem with engagement — an issue you can see in the audience numbers the streaming giant periodically releases.No problem, says Netflix: It will deal with that problem by … releasing audience numbers less often.Netflix says it is going to stop putting out its "What We Watched" report — a voluminous data dump that details viewership for thousands of individual shows and movies — twice a year, as it has been doing since December 2023, and just did Thursday.Instead, it is going to provide the information once a year.Why? The company is relatively candid about this in the investor letter it released Thursday afternoon: It wants Wall Street to stop focusing on the performance of its shows and movies."The goal of separating the publication of the report from our earnings results is to keep the focus on our primary financial metrics — revenue and operating profit," the company said.The flip side to that argument: If Netflix felt good about its engagement numbers, it would share them more often.If you are a close Netflix observer, this move will have a familiar echo. In April 2024, Netflix announced it would no longer release subscriber data every quarter.
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- What's the story?
- Wall Street is concerned that Netflix subscribers are spending less time with Netflix shows and movies.Netflix says investors shouldn't worry.But Netflix is also going to provide less viewership data than it has before. Will that please Wall Street?Wall Street worries that Netflix has a problem with engagement — an issue you can see in the audience numbers the streaming giant periodically releases.No problem, says Netflix: It will deal with that problem by … releasing audience numbers less often.Netflix says it is going to stop putting out its "What We Watched" report — a voluminous data dump that details viewership for thousands of individual shows and movies — twice a year, as it has been doing since December 2023, and just did Thursday.Instead, it is going to provide the information once a year.Why?
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- 13m ago.
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Netflix has an engagement problem. So it's going to stop talking about it as much.
Sources1TypeCoverageBusiness Insider