It’s now cheaper to buy a new home than a used one, thanks to builder incentives and baby boomers who don’t want to sell on the low

For the first time since at least 1974, new homes are selling for less than existing ones, and the culprit is a mix of builders getting generous and sellers refusing to budge. In the first quarter of 2026, the median price of a new single-family home was $403,200—$1,400 below the median existing home price of $404,600, according to data sent to Fortune by the National Association of Home Builders, drawing on Census Bureau and NAR figures.
Reported by 1 outlet — Fortune. See all sources ↓
For the first time since at least 1974, new homes are selling for less than existing ones, and the culprit is a mix of builders getting generous and sellers refusing to budge. In the first quarter of 2026, the median price of a new single-family home was $403,200—$1,400 below the median existing home price of $404,600, according to data sent to Fortune by the National Association of Home Builders, drawing on Census Bureau and NAR figures. It marks the fourth consecutive quarter in which existing home prices have exceeded new home prices, a streak that began in the second quarter of 2024. Typically, new homes carry a premium over existing ones.
Read the full report at Fortune ↗
Why it matters
A world story we're tracking; its significance and source trust firm up as more outlets confirm it.
- What's the story?
- For the first time since at least 1974, new homes are selling for less than existing ones, and the culprit is a mix of builders getting generous and sellers refusing to budge. In the first quarter of 2026, the median price of a new single-family home was $403,200—$1,400 below the median existing home price of $404,600, according to data sent to Fortune by the National Association of Home Builders, drawing on Census Bureau and NAR figures.
- How widely is it covered?
- 1 outlet, average source rating 6.0/10.
- When was it last updated?
- 7m ago.
How outlets are framing the same story
Here's how each outlet is covering the story — compare their headlines and timing at a glance.
- Coverage card1 outlet1CoverageScouting report
It’s now cheaper to buy a new home than a used one, thanks to builder incentives and baby boomers who don’t want to sell on the low
Sources1TypeCoverageFortune