How the ‘Must See TV’ Campaign Defined NBC’s Dominance in the 1990s and Changed America’s Viewing Habits
NBC was early to recognize the importance of audience targeting as the multichannel universe began to grow Today, we’d call it short-form content. In the late summer of 1993, NBC dubbed it “Must See TV.” NBC was far ahead of the curve in the summer of 1993 when it embarked on an image campaign that would come to define the network’s dominance in the 1990s.
Reported by 1 outlet — Variety. See all sources ↓
NBC was early to recognize the importance of audience targeting as the multichannel universe began to grow Today, we’d call it short-form content. In the late summer of 1993, NBC dubbed it “Must See TV.” NBC was far ahead of the curve in the summer of 1993 when it embarked on an image campaign that would come to define the network’s dominance in the 1990s. The fact that this lyrical slogan still resonates more than 30 years later for NBC underscores how deeply ingrained shows like “Friends,” “Seinfeld,” “Frasier” and “ER” are in pop culture and in the hearts of fans. Warren Littlefield and Don Ohlmeyer, then NBC’s top entertainment leaders, knew they had a strong hand to play on Thursday night in the 1993-94 season.
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- NBC was early to recognize the importance of audience targeting as the multichannel universe began to grow Today, we’d call it short-form content. In the late summer of 1993, NBC dubbed it “Must See TV.” NBC was far ahead of the curve in the summer of 1993 when it embarked on an image campaign that would come to define the network’s dominance in the 1990s.
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How the ‘Must See TV’ Campaign Defined NBC’s Dominance in the 1990s and Changed America’s Viewing Habits
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