Home cocktail maker says Gen Z isn't giving up alcohol — they're changing how they drink
The alcohol industry has long relied on young adults eventually becoming regular drinkers. Now, Gen Z is forcing the industry to shift as they embrace "sober-curious" lifestyles and search for quality beverages.A 2025 Gallup poll found that the percentage of U.S.
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The alcohol industry has long relied on young adults eventually becoming regular drinkers. Now, Gen Z is forcing the industry to shift as they embrace "sober-curious" lifestyles and search for quality beverages.A 2025 Gallup poll found that the percentage of U.S. adults who said that they consume alcohol fell to 54%, the lowest rate in the 90 years it had been tracking. From 1997 to 2023, Gallup found that at least 60% of Americans reported drinking alcohol.
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- What's the story?
- The alcohol industry has long relied on young adults eventually becoming regular drinkers. Now, Gen Z is forcing the industry to shift as they embrace "sober-curious" lifestyles and search for quality beverages.A 2025 Gallup poll found that the percentage of U.S.
- How widely is it covered?
- 1 outlet, average source rating 6.0/10.
- When was it last updated?
- 5m ago.
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Home cocktail maker says Gen Z isn't giving up alcohol — they're changing how they drink
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