Ford's $30,000 EV truck is coming in 2027. Here's what we know.
Ford is targeting a $30,000 starting price for its new electric pickup.The 2027 truck will debut Ford's new Universal EV Platform, which will bring a "family" of new EVs.Ford says the new cars will feature fewer parts, faster production, and lower prices.Ford hit reset on its money-losing EV program. Now, the first product of that overhaul is coming into view.The Detroit automaker says the midsize electric pickup will reach customers in 2027, with a target starting price of about $30,000.There's still plenty Ford hasn't yet revealed about the vehicle.
Reported by 1 outlet — Business Insider. See all sources ↓
Ford is targeting a $30,000 starting price for its new electric pickup.The 2027 truck will debut Ford's new Universal EV Platform, which will bring a "family" of new EVs.Ford says the new cars will feature fewer parts, faster production, and lower prices.Ford hit reset on its money-losing EV program. Now, the first product of that overhaul is coming into view.The Detroit automaker says the midsize electric pickup will reach customers in 2027, with a target starting price of about $30,000.There's still plenty Ford hasn't yet revealed about the vehicle. We don't know the name, haven't received official range estimates, and have only seen the truck wrapped in funky-looking camouflage.But the automaker has disclosed enough to make clear that the pickup will be one of the most important tests of its next-generation product strategy.Here is what we know:Challenging the EV cost issueFord's coming truck hopes to disrupt the age-old EV cost issue.For years, electric vehicles have been more expensive than their gas-powered counterparts. In 2025, a full-size Ford F-150 pickup truck with a fuel tank started at around $38,000, while its fully-electric counterpart (which has since been discontinued) had a starting price in the mid-$50,000 range.The same EV markups on similarly-sized cars have marred product lineups at Hyundai, Kia, General Motors, Stellantis, and BMW.Now, Ford is aiming for a starting price of about $30,000 — though that figure remains a target rather than a finalized sticker price.
Read the full report at Business Insider ↗
Why it matters
A world story we're tracking; its significance and source trust firm up as more outlets confirm it.
- What's the story?
- Ford is targeting a $30,000 starting price for its new electric pickup.The 2027 truck will debut Ford's new Universal EV Platform, which will bring a "family" of new EVs.Ford says the new cars will feature fewer parts, faster production, and lower prices.Ford hit reset on its money-losing EV program. Now, the first product of that overhaul is coming into view.The Detroit automaker says the midsize electric pickup will reach customers in 2027, with a target starting price of about $30,000.There's still plenty Ford hasn't yet revealed about the vehicle.
- How widely is it covered?
- 1 outlet, average source rating 6.0/10.
- When was it last updated?
- 10m ago.
How outlets are framing the same story
Here's how each outlet is covering the story — compare their headlines and timing at a glance.
- Coverage card1 outlet1CoverageScouting report
Ford's $30,000 EV truck is coming in 2027. Here's what we know.
Sources1TypeCoverageBusiness Insider