FIFA’s World Cup Halftime Show Puts American-Style Spectacle on the World Stage
During the 2022 World Cup in Qatar, the Coldplay frontman called Hugh Evans, the CEO of Global Citizen, for whom he curates the Global Citizen Festival, with something new to pitch. “Wouldn’t it be incredible,” Evans recalls Martin saying, “if we could do the first-ever halftime show for the World Cup?” Evans agreed, and connected with FIFA president Gianni Infantino at the organization’s headquarters in Switzerland to sell him on Martin’s plan.
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During the 2022 World Cup in Qatar, the Coldplay frontman called Hugh Evans, the CEO of Global Citizen, for whom he curates the Global Citizen Festival, with something new to pitch. “Wouldn’t it be incredible,” Evans recalls Martin saying, “if we could do the first-ever halftime show for the World Cup?” Evans agreed, and connected with FIFA president Gianni Infantino at the organization’s headquarters in Switzerland to sell him on Martin’s plan. Infantino had already had a similar idea—and was a Coldplay fan. “So he actually had already independently decided that he wanted to work with Coldplay and that he wanted to achieve this dream,” Evans says.
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- What's the story?
- During the 2022 World Cup in Qatar, the Coldplay frontman called Hugh Evans, the CEO of Global Citizen, for whom he curates the Global Citizen Festival, with something new to pitch. “Wouldn’t it be incredible,” Evans recalls Martin saying, “if we could do the first-ever halftime show for the World Cup?” Evans agreed, and connected with FIFA president Gianni Infantino at the organization’s headquarters in Switzerland to sell him on Martin’s plan.
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- 1 outlet, average source rating 7.0/10.
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- 6m ago.
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FIFA’s World Cup Halftime Show Puts American-Style Spectacle on the World Stage
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