Costco shoppers divided over new 'sourdough' bread as critics say it's not the real thing
Costco's new Kirkland Signature olive and rosemary sourdough bread is a hit with many shoppers, but it's also renewed the debate about how many ingredients belong in genuine sourdough.For bread to be labeled sourdough, it should be leavened solely with a live sourdough culture, without commercial yeast or other leavening agents, and contain no additives or other ingredients like vinegar to mimic sourdough flavor or acidity, according to the Real Bread Campaign."In 2015, Real Bread Campaign co-ordinator Chris Young coined the word sourfaux for any product that is named or marketed using the word sourdough, but that is made using one or more additives and/or an alternative raising agent (such as baker's yeast or baking powder) in addition to or instead of a live sourdough starter culture," the organization states on its website.WEALTHY AMERICANS CHOOSE ONE GROCERY STORE CHAIN OVER RIVALS, SURVEY FINDSInstagram user @costcohotfinds raved about Costco's new bread for the account's 3.5 million followers. "I can't stop eating this bread," @costcohotfinds creator Laura Jayne Lamb captioned her video review.
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Costco's new Kirkland Signature olive and rosemary sourdough bread is a hit with many shoppers, but it's also renewed the debate about how many ingredients belong in genuine sourdough.For bread to be labeled sourdough, it should be leavened solely with a live sourdough culture, without commercial yeast or other leavening agents, and contain no additives or other ingredients like vinegar to mimic sourdough flavor or acidity, according to the Real Bread Campaign."In 2015, Real Bread Campaign co-ordinator Chris Young coined the word sourfaux for any product that is named or marketed using the word sourdough, but that is made using one or more additives and/or an alternative raising agent (such as baker's yeast or baking powder) in addition to or instead of a live sourdough starter culture," the organization states on its website.WEALTHY AMERICANS CHOOSE ONE GROCERY STORE CHAIN OVER RIVALS, SURVEY FINDSInstagram user @costcohotfinds raved about Costco's new bread for the account's 3.5 million followers. "I can't stop eating this bread," @costcohotfinds creator Laura Jayne Lamb captioned her video review. "It's made with Kalamata and green olives, and it's amazing!"She said the bread has "actual olives baked right into it," adding, "the outside is so crusty, and the center is perfectly soft and chewy.""Please stop pushing this as sourdough," commented one Instagram user on the post. True sourdough has flour, water and salt.
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- Costco's new Kirkland Signature olive and rosemary sourdough bread is a hit with many shoppers, but it's also renewed the debate about how many ingredients belong in genuine sourdough.For bread to be labeled sourdough, it should be leavened solely with a live sourdough culture, without commercial yeast or other leavening agents, and contain no additives or other ingredients like vinegar to mimic sourdough flavor or acidity, according to the Real Bread Campaign."In 2015, Real Bread Campaign co-ordinator Chris Young coined the word sourfaux for any product that is named or marketed using the word sourdough, but that is made using one or more additives and/or an alternative raising agent (such as baker's yeast or baking powder) in addition to or instead of a live sourdough starter culture," the organization states on its website.WEALTHY AMERICANS CHOOSE ONE GROCERY STORE CHAIN OVER RIVALS, SURVEY FINDSInstagram user @costcohotfinds raved about Costco's new bread for the account's 3.5 million followers. "I can't stop eating this bread," @costcohotfinds creator Laura Jayne Lamb captioned her video review.
- How widely is it covered?
- 1 outlet, average source rating 6.0/10.
- When was it last updated?
- 13m ago.
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Costco shoppers divided over new 'sourdough' bread as critics say it's not the real thing
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