Caitlin Clark helps WNBA hit historic late-night cable number despite limited return in LA


The WNBA has another Caitlin Clark television number to celebrate.And this one might be even more impressive than some of the bigger ones.Clark and the Indiana Fever helped deliver an average audience of 1.04 million viewers for Wednesday night’s game against the Los Angeles Sparks, according to USA Sports PR.The Fever lost, 106-92, and Clark played just 16 minutes in her return from a back injury that had kept her out for the previous two weeks. But that feels secondary to the bigger story here.WNBA WANTS A BIGGER STORY THAN CAITLIN CLARK, BUT TV RATINGS KEEP POINTING BACK TO HEROne million viewers is a monster number for the WNBA under almost any circumstance.But these weren't exactly favorable circumstances.The game aired across USA Network and CNBC.
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The WNBA has another Caitlin Clark television number to celebrate.And this one might be even more impressive than some of the bigger ones.Clark and the Indiana Fever helped deliver an average audience of 1.04 million viewers for Wednesday night’s game against the Los Angeles Sparks, according to USA Sports PR.The Fever lost, 106-92, and Clark played just 16 minutes in her return from a back injury that had kept her out for the previous two weeks. But that feels secondary to the bigger story here.WNBA WANTS A BIGGER STORY THAN CAITLIN CLARK, BUT TV RATINGS KEEP POINTING BACK TO HEROne million viewers is a monster number for the WNBA under almost any circumstance.But these weren't exactly favorable circumstances.The game aired across USA Network and CNBC. Clark has drawn much bigger numbers on broadcast television, but this was cable-only.Additionally, this was not a weekend showcase game. It didn't even air in a friendly weeknight window.
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Why it matters
2 outlets are covering this world story — one to watch as reporting develops.
- What's the story?
- The WNBA has another Caitlin Clark television number to celebrate.And this one might be even more impressive than some of the bigger ones.Clark and the Indiana Fever helped deliver an average audience of 1.04 million viewers for Wednesday night’s game against the Los Angeles Sparks, according to USA Sports PR.The Fever lost, 106-92, and Clark played just 16 minutes in her return from a back injury that had kept her out for the previous two weeks. But that feels secondary to the bigger story here.WNBA WANTS A BIGGER STORY THAN CAITLIN CLARK, BUT TV RATINGS KEEP POINTING BACK TO HEROne million viewers is a monster number for the WNBA under almost any circumstance.But these weren't exactly favorable circumstances.The game aired across USA Network and CNBC.
- How widely is it covered?
- 2 outlets, average source rating 6.0/10.
- When was it last updated?
- 6m ago.
How outlets are framing the same story
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- Coverage card1 outlet1CoverageScouting report
Caitlin Clark helps WNBA hit historic late-night cable number despite limited return in LA
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