Adobe’s ‘natural look’ camera app embraces generative AI

Adobe's experimental camera app has taken an unexpected turn. After Project Indigo was launched last year to provide a "more natural (SLR-like) look" for iPhone photography, the Indigo camera app is now being updated with a suite of generative AI tools.
Reported by 1 outlet — The Verge. See all sources ↓
Adobe's experimental camera app has taken an unexpected turn. After Project Indigo was launched last year to provide a "more natural (SLR-like) look" for iPhone photography, the Indigo camera app is now being updated with a suite of generative AI tools. And the change doesn't rely upon Adobe's own Firefly AI models. Adobe describes the new "AI Playground" tooling suite as an experiment and says there's a button that allows users to opt out and continue using the app as before.
Read the full report at The Verge ↗
Why it matters
A world story we're tracking; its significance and source trust firm up as more outlets confirm it.
- What's the story?
- Adobe's experimental camera app has taken an unexpected turn. After Project Indigo was launched last year to provide a "more natural (SLR-like) look" for iPhone photography, the Indigo camera app is now being updated with a suite of generative AI tools.
- How widely is it covered?
- 1 outlet, average source rating 6.0/10.
- When was it last updated?
- 14m ago.
How outlets are framing the same story
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- Coverage card1 outlet1CoverageScouting report
Adobe’s ‘natural look’ camera app embraces generative AI
Sources1TypeCoverageThe Verge